ABOUT ME:
Creative leader specializing in brand-first creative strategy, end-to-end production, social media, and campaign concepting. Experienced in leading re-brands, product launches, and 360° activations. Trusted cross-functional partner known for building scalable content programs and optimizing content performance.
EXPERIENCE:
CREATIVE CONCEPTS: Lead end-to-end creative for 360° new launch and core campaigns, from initial mood-boards to concept write-ups, design mock-ups, activation strategies, writing detailed creative briefs, social media strategy, etc.
CREATIVE DIRECTION: Provide in-depth creative direction including visual and copy direction for in-house design teams ensuring the look, tone, and feel is cohesive across all assets.
PRODUCTION: Lead campaign, product, and model shoots from end-to-end, specializing in developing shot lists, casting, on-set direction, styling, and post production retouching / video editing workflows.
ORGANIC SOCIAL MEDIA: Manage full-cycle content strategy, sourcing and content editing.
CASTING: Rolodex of creators including model / product photographers or videographers, 3D animators, CGI creators, and lo-fi product or model creators.